There is an “I” in Vision
Thursday, September 2nd, 2010ash maurya
Practice Trumps Theory: Lean Startup + Customer Development + Bootstrap
There is an “I” in Vision
May 3, 2010
The press loves to celebrate stories of visionaries that saw the future and charted a course to intersect it with a “revolutionary” new product offering. In a visionary product launch there is no place for being too early or too late:
While these make for great stories, behind every visionary story usually lies years of hard work, experimentation, and learning. Even the unveiling of the visionary computer in Steve Job’s words were years in the making – The “revolutionary” iPad is built on at least 3 generations of software and 5 generations of hardware.
The story actually played out is never quite as simple:
First, there is never a single customer adoption curve but a whole family of them – with each customer segment adopting solutions at different rates. You launch based on your best understanding of who you thin