Industrial Revolution 2

There is an “I” in Vision

ash maurya
Practice Trumps Theory: Lean Startup + Customer Development + Bootstrap
There is an “I” in Vision

May 3, 2010

The press loves to celebrate stories of visionaries that saw the future and charted a course to intersect it with a “revolutionary” new product offering. In a visionary product launch there is no place for being too early or too late:

While these make for great stories, behind every visionary story usually lies years of hard work, experimentation, and learning. Even the unveiling of the visionary computer in Steve Job’s words were years in the making – The “revolutionary” iPad is built on at least 3 generations of software and 5 generations of hardware.

The story actually played out is never quite as simple:

First, there is never a single customer adoption curve but a whole family of them – with each customer segment adopting solutions at different rates. You launch based on your best understanding of who you thin

Here’s the article…

Finally, rational talk about energy and climate.
What are the options. What are the pros and cons…
Do yourself a favor and clear up any confusion that
you may have as a result of media PR campaigns and
sound bites.
Here is it: Innovating to Zero

I guess you can tell I’m a fan….

Architecture 2030 E-news

The NAIOP Disinformation Study

By Edward Mazria

I was wondering when it would happen, a Building Sector disinformation campaign launched by vested interests. Well, it’s happened. The campaign hit The New York Times on Saturday…

Here’s the article…

Technorati Tags:
Economic Policy, Economic Stimulus, Emerging Tech for Energy, Green Architecture, Sustainable Economy

Tue, Jan 20, 2009

What we are about to present is called industrial symbiosis. It’s an application of the broad emerging field of industrial ecology, a hybrid of technological, Earth, economical and social sciences aimed at sustainable development and efficiency. At its core lies the biological analogy according to which facilities related to industry are regarded as inherent or embedded in the ecosystem.

The essential idea is this: The more an industrial complex resembles a biological system (from the material and energy flow point of view), the better and more effective it is.

Here’s the article…

Technorati Tags:
Industrial Ecology

architecture 2030

Because investing in energy efficiency in buildings is the most effective way to create jobs and revive the economy (see Justification), Architecture 2030 recommends an investment of $171.72 billion ($85.86 billion each year for two years) in a plan that integrates a housing mortgage buy-down and an accelerated-depreciation program for commercial buildings with energy efficiency in buildings, specifically with the widely adopted energy reduction plan called the 2030 Challenge1. This investment will create 3.75 million direct jobs in the Building Sector, as well as 4.34 million indirect and induced jobs and over 350,000 jobs from consumer spending.

Of special note, tying the mortgage buy-down and accelerated depreciation to achieving specific energy reductions immediately creates the opportunity for a $1.6 trillion renovation market that does not currently exist. The immediacy and magnitude of this opportunity can turn the tide for the construction industry, as well as the nation.

The plan, called the 2030 Challenge Stimulus Plan (‘Plan’), would save consumers $142.33 billion to $200.88 billion2 in energy costs and mortgage payments over a five-year period, significantly reducing the risk of mortgage failure while increasing disposable income. Because the 2030 Challenge calls for buildings to be renovated or designed to reduce their fossil-fuel, GHG-emitting energy consumption in a range from 30% below that required by the IECC 2006 and ASHRAE 90.1-2004 code standards to carbon neutral3, the Plan will also reduce CO2 emissions by 481.13 MMT and energy consumption by 6.17 QBtu over the same five-year period.

Read the whole report…